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Leavey School of Business Santa Clara University
Department ofInformation Systems and Analytics

Tsay Media Appearances

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2013-0911 [China Daily]: New iPhones a dud in China, so far

Professor Tsay joins the debate about how Chinese consumers will react to Apple's pricing strategy for the iPhone 5s and 5c. He takes the minority position, arguing that it is far too early to conclude that Apple will fail in China.

China Daily is China's national English-language newspaper. It has an average daily circulation of more than 800,000 in 150 countries and regions.

Read the article:  http://usa.chinadaily.com.cn/2013-09/11/content_16960617.htm