By prioritizing empathy, mutual respect, and ethical behavior, we can build virtual communities that reflect the best of humanity and honor everyone's dignity.
There is an upside and a downside to technological inventions and advances like AI and it often takes some time and experience with them to fully appreciate both the good and the bad that each one of them unleashes.
C-Level Advisory Projects in MKTG 169 - Winter 2025
Why Kohl's Has a Right to Win in Home Decor
In the winter of 2025, seniors from the Retail Studies Minor at Santa Clara University, under the guidance of Jeff Hom, the EVP and GMM of Kohl's, Cole Patterson, the founder of Swytchback, and Kirthi Kalyanam, L.J. Skaggs Professor, conducted a large-scale survey that quantifies and documents why Kohl's has a right to win in the Home Decor category—and with whom.
What a wonderful opportunity for a senior in college to work with and gain insights from a seasoned retail executive. At the Retail Management Institute, we believe these types of experiences turbocharge our students' knowledge base, skill set, and confidence.
Thank you, Jeff and Cole, for your incredible cooperation and multi-quarter effort in making this project a reality. We are all so grateful for your contributions.
Why Nordstrom has a Right to Win the 18-33 Year Old Demographic
In Winter of 2025, Seniors from the Retail Minor at Santa Clara University under the guidance of Amelia Davis Director of Merchandising at Nordstroms, Cole Patterson the founder of Swytchback and Kirthi Kalyanam L.J. Skaggs Professor and to conduct a large scale survey that quantifies and documents why Nordstroms has a right to win the 18-33 year old shopper...
What a wonderful opportunity for a Senior in college to work with and get feedback from a seasoned retail executive. At the Retail Management Institute we believe these types of experiences turbocharge our students' knowledge base, skill set and confidence. Thanks Amelia and Cole for your incredible co-operation and multi quarter effort in making this project a reality. We are all so grateful for your contributions.