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Appendix I

High-Level Takeaways from the 2023 Alumni Attitude Survey

In 2015, the Alumni Association commissioned our first comprehensive survey to assess the attitudes, behaviors, and interests of Santa Clara University alumni.
We commissioned a similar survey in April 2023 to benchmark current feelings and assess our alumni engagement efforts.

 

A large crowd of alumni mingling on Abby Sobrato Mall

Connection to SCU & Current Feelings

 

This image shows the results of a survey about alumni experiences at Santa Clara University. The data is presented in a series of bar graphs, comparing responses from 2015 and 2023. The categories include overall opinion, student experience, alumni experience, and connection to SCU. The results generally show an increase in positive responses from 2015 to 2023.

 

Alumni who feel part of the Santa Clara University community are 3-4 times more likely to have positive experiences, such as feeling connected to the university, satisfied with their education, and proud to be alumni. They are also more likely to recommend SCU to others, donate, and feel that SCU is a significant part of their identity.

 

This image shows factors that influence alumni donations. It depicts a figure representing an alumni donor, surrounded by various factors that increase the likelihood of donating. These factors include satisfaction with student and alumni experiences, demographic information (gender, age, race, religion), and academic background. The image also shows that alumni who feel very satisfied with their

 

A pie chart showing the importance of affiliations in a person's life. 12% of respondents said the affiliation is one of the most important, 55% said it's important but other affiliations are more important, and 34% said it's not among the important affiliations in their life today. The chart is accompanied by a background image of a city skyline.

 

A horizontal bar graph showing the desired level of connection. 45% want to be more connected, 52% want to maintain the current level, and 3% want to reduce their level of connection.

Meeting Alumni Needs & Interests

Two young alumni hugging each other

 

Alumni shared the ways they’re interested in staying involved with the University. We compared the results with whether they feel SCU is effective at providing those engagement opportunities.

 

 

A detailed chart comparing alumni interest and SCU effectiveness in various areas, such as news and information about campus (85% interest, 73% effectiveness), ways to socialize and network with other SCU alumni (75% interest, 49% effectiveness), SCU athletics events (49% interest, 65% effectiveness), opportunities to volunteer (55% interest, 49% effectiveness), mentorship and professional develop

Young alumna taking a selfie with Bucky Bronco

Information Preferences and Mindshare

 

A grid of nine icons representing different communication channels used to stay connected with SCU. The channels include Santa Clara Magazine (67% usage), Bronco Connect/3PT (36% usage), Friends or Relatives (32% usage), Event Emails (29% usage), SCU Social Media (23% usage), College/School/Center (12% usage), SCU Websites (12% usage), Traditional Media (8% usage), and Faculty/Staff (5% usage).

 

A horizontal bar chart showing alumni feedback on various engagement activities in 2023. The x-axis represents the percentage of alumni who want more or less of each activity, while the y-axis lists the different activities. The chart uses a color-coded scale to indicate the level of interest, with red for

 

A vertical bar chart showing alumni engagement activities. The x-axis represents the percentage of alumni who have participated in each activity, while the y-axis lists the different activities. Each activity is represented by an icon and a corresponding percentage. The activities include reading Santa Clara Magazine (62%), wearing or displaying SCU apparel/merchandise (33%), visiting the Universi

 

Last Time Alumni Mentioned SCU in Conversation

 

A chart showing the frequency of alumni mentioning SCU within different timeframes. 13% engaged today or yesterday, 27% within the past week, 32% more than one month ago, and 28% within the last month.

 

In-Depth Takeaways from the 2023 Alumni Attitude Survey

In addition to the broader conclusions we drew from the survey results, we analyzed our results across demographic categories to derive deeper insights.

The sections comparing responses across demographic groups only display results where the results differ from those of the broader survey. If a question is not displayed, the response does not significantly differ between the groups being compared.

 

 

Feelings Toward SCU, Broken Out by Demographic Categories

Five alumnae group together under flags that represent the Latinx community

 

A chart comparing the responses of male and female alumni to questions about their current opinion of the university, emotional connection to SCU, pride in their SCU degree, and whether they believe SCU values its alumni. The chart uses a bar graph format with two bars for each question, one for male alumni and one for female alumni. The percentages of respondents who answered

 

 

A chart comparing the responses of alumni from different age groups to various questions about their SCU experience. The chart uses a bar graph format with three bars for each question, representing alumni aged under 40, 40-59, and 60+. Student Experience: 91% of under 40, 91% of 40-59, and 94% of 60+ alumni rated their student experience as excellent or very good. Alumni Experience: 50% of under

A chart comparing the responses of undergraduate and graduate alumni to questions about their current opinion of the university, emotional connection to SCU, and whether they still feel part of the community. The chart uses a bar graph format with two bars for each question, one for undergraduate alumni and one for graduate alumni. The percentages of respondents who answered

A chart comparing the responses of White and Alumni of Color to questions about their student experience, current opinion of the university, pride in their SCU degree, emotional connection to SCU, whether a lifelong relationship with SCU is worth maintaining, and whether they want to be more connected to SCU. The chart uses a bar graph format with two bars for each question, one for White alumni a

 

A chart comparing the responses of Bay Area and Non-Bay Area alumni to questions about their student experience, alumni experience, pride in their SCU degree, and whether they still feel part of the community. The chart uses a bar graph format with two bars for each question, one for Bay Area alumni and one for Non-Bay Area alumni. The percentages of respondents who answered

 

A chart comparing the responses of alumni based on their religious preference to questions about their student experience, alumni experience, current opinion of the university, pride in their SCU degree, emotional connection to SCU, whether they still feel part of the community, whether a lifelong relationship with SCU is worth maintaining, and whether SCU is part of who they are. The chart uses a

 

Chart comparing responses of alumni from different schools (Arts & Sciences, Business, Engineering, Law) to questions about their alumni experience, opinion of the university, pride in their SCU degree, and other factors.

Two alumni throw their hands up with Bucky Bronco

Connecting with Other Alumni and Mindshare, Broken Out by Demographic Categories

 

A chart showing the percentage of SCU alumni who use social media to interact with other alumni, broken down by degree, school, and age. 21% of undergraduates, 6% of graduates, 22% of Arts & Sciences, 12% of Business, 10% of Law, 8% of Engineering, 32% under 40, 12% 40-59, and 5% 60+ alumni use social media regularly or occasionally.

 

A chart showing the breakdown of SCU alumni who use social media to interact with other alumni, categorized by age, school, region, and degree. 32% of alumni are under 40, 12% are 40-59, and 5% are 60+. 25% are from Law, 35% from Business, 50% from Arts & Sciences, and 43% from Engineering. 44% are from the Bay Area, and 36% are from outside the Bay Area. 21% are undergrads, and 6% are graduates

Which Sources Alumni Use to Get News About SCU, Broken Out by Demographic Categories

A group of people looking paying rapt attention to a speaker

 

A chart comparing the primary sources of SCU news and information for alumni of different age groups. Younger alumni (under 40) are most likely to use social media (44%), followed by Santa Clara Magazine (44%) and friends or relatives (42%). Older alumni (60+) rely most on friends or relatives (34%), followed by traditional media (13%) and SCU websites (13%). SCU websites are a consistent source a

 

A chart comparing the primary sources of SCU news and information for undergraduate and graduate alumni. The chart uses icons to represent each source and percentages to indicate their popularity. Friends or Relatives: 42% of undergraduate alumni and 21% of graduate alumni get their news from friends or relatives. Bronco Connect/3PT: 39% of undergraduate alumni and 33% of graduate alumni get thei

 

A chart comparing the primary sources of SCU news and information for alumni living in the Bay Area and those living outside the Bay Area. The chart uses icons to represent each source and percentages to indicate their popularity. Friends or Relatives: 38% of Bay Area alumni and 20% of Non-Bay Area alumni get their news from friends or relatives. Traditional Media: 11% of Bay Area alumni and 6% o

 

A chart comparing the primary sources of SCU news and information for alumni from different schools. The chart uses icons to represent each source and percentages to indicate their popularity. Arts & Sciences: 71% Santa Clara Magazine, 41% Friends or Relatives, 40% Bronco Connect/3PT, 30% SCU Social Media. Business: 69% Santa Clara Magazine, 29% Friends or Relatives, 35% Bronco Connect/3PT, 23% S

Two alumni smiling broadly with Mission Santa Clara in the background

Actions Taken by Alumni in the Past Year, Broken Out by Demographic Categories

 

A chart showing the percentage of SCU alumni who have engaged in various activities in the past year or so, broken down by age group. The activities include reading Santa Clara Magazine, wearing or displaying SCU apparel/merchandise, visiting SCU or Alumni Social Media, coming back to campus, and hiring/getting hired by a Bronco. The chart uses a dot plot to represent percentages, with different c

 

A chart showing the percentage of SCU alumni who have engaged in various activities in the past year or so, broken down by degree. The activities include wearing or displaying SCU apparel/merchandise, visiting SCU or Alumni Social Media, coming back to campus, and honking or waving when seeing an SCU license plate holder or someone wearing SCU gear. The chart uses a dot plot to represent percentag

 

A chart showing the percentage of SCU alumni who have engaged in various activities in the past year or so, broken down by location (Bay Area vs. Non-Bay Area). The activities include visiting the University website, recommending SCU to a prospective student, and coming back to campus. The chart uses a dot plot to represent percentages.

 

A chart showing the percentage of SCU alumni who have engaged in various activities in the past year or so, broken down by religious preference. The activities include reading Santa Clara Magazine, wearing or displaying SCU apparel/merchandise, recommending SCU to a prospective student, and coming back to campus. Catholic alumni are more likely to engage in these activities than those of other rel

Alumni Interest in Ways to Get Involved with SCU, Broken Out by Demographic Categories

Group of alumni talking in the mission gardens

 

A chart comparing the interest of alumni from different age groups in various ways to stay involved: mental/professional development, socializing, community service, volunteering, and athletics. The chart uses pie charts to represent percentages for each age group: under 40, 40-59, and 60+.

 

A chart comparing the interest of undergraduate and graduate alumni in different ways to stay involved: socializing, community service, and athletics. 79% of undergraduates and 70% of graduates are interested in socializing, 69% of undergraduates and 60% of graduates are interested in community service, and 57% of undergraduates and 40% of graduates are interested in athletics.

 

Chart comparing interest in staying involved for different groups (undergraduate vs. graduate, Catholic vs. Other vs. None, White vs. Alumni of Color). Activities include socializing, community service, athletics, spiritual, mental/professional development, and volunteering.

 

A chart comparing the interest of male and female alumni in different ways to stay involved: community service, spiritual activities, and athletics. 59% of male and 72% of female alumni are interested in community service, 43% of male and 53% of female alumni are interested in spiritual activities, and 53% of male and 45% of female alumni are interested in athletics.

 

A chart comparing the interest of alumni from different religious groups in community service and spiritual activities. 70% of Catholics, 60% of Others, and 61% of None are interested in community service. 68% of Catholics, 34% of Others, and 17% of None are interested in spiritual activities.

 

A chart comparing the interest of alumni from different schools (Arts & Sciences, Business, Engineering, Law) in various ways to stay involved: community service, spiritual activities, campus news, socializing, volunteering, and athletics. The chart uses pie charts to represent percentages for each school and activity.

Two alumni dancing in the mission gardens

How Well SCU is Doing at Providing Programming Alumni Are Interested In, Broken Out by Demographic Categories

 

Chart showing how well SCU alumni rate their overall experience and specific areas of engagement (community service, volunteering, mentorship & professional development). Includes data for age groups.

 

A chart showing how well SCU alumni rate their overall experience in campus news, athletics, and spiritual areas. The chart compares male and female responses, using a dot plot to represent percentages. Overall, female alumni rate their experiences higher than male alumni in all areas.

 

A chart showing how well SCU alumni rate their overall experience and specific areas of engagement (campus news, athletics, spiritual, community service, socializing, volunteering) by school (Arts & Sciences, Business, Engineering, Law). The chart uses a dot plot to represent percentages. Overall, Engineering and Law alumni rate their experiences higher than Arts & Sciences and Business alumni.

Graduate Alumni Relationships to SCU

Grad School Alumni

 

A pie chart showing how graduate alumni feel about their affiliation with Santa Clara University and their undergraduate institution. 9% feel a closer affiliation with neither, 26% feel both are about equal, 31% feel a closer affiliation with their undergraduate institution, and 34% feel a closer affiliation with Santa Clara University.

 

A pie chart showing how graduate alumni identify with different aspects of SCU. 34% identify with the university as a whole, 38% identify with their department or program, 23% identify with their school or college, and 5% identify with none of the above.

Women talking at a career fair.

Deeper Dive Into Career-Related Topics and Interests

 

Ladder graphic showing top career topics that alumni interested in professional development services would like to learn about. The topics are listed on the left side of the chart with corresponding percentages on the right side. Mentoring is the most popular topic with 61% interest, followed by networking skills (40%), personal brand (31%), salary negotiation (30%), and other topics like being

 

Three bars representing different percentages of alumni interested in professional development services. The first bar shows that 83% of alumni are interested in online mentoring, the second bar shows that 62% are interested in attending in-person mentoring or networking events, and the third bar shows that 41% are interested in joining alumni groups focused on mentoring or professional developmen

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