The Leavey School of Business social media brand guidelines are designed to help faculty, staff, students, and partners represent the school consistently and professionally across digital platforms. A strong and unified presence on social media strengthens the Leavey and Santa Clara brands, builds recognition, and supports engagement with our community.
These guidelines provide best practices for messaging, visual identity, tone of voice, logo usage, and platform-specific standards to ensure all social media content reflects the excellence, innovation, and values of the Leavey School of Business.
Leavey Logo
Logo consistency is important because it leads to brand recognition. When prospective/current students and/or alumni recognize our brand (and have positive associations with it), they're more likely to keep engaging with us for the long term.
Within the University's logo system, Leavey uses a Tier 2 unit lockup. Units and departments within the School are instructed to use Tier 3 unit logos.
Color Palette
Color palette branding is a tangible component of our brand, whether it's Santa Clara University and/or Leavey School of Business, which is what people notice first and foremost. The branded colors actually increase brand recognition by up to 80 percent.
Find color codes, as well as Accessible Brand Color Combinations, in the University's Design System.
Typeface
The University's typography embodies our voice and communicates our identity at first glance. When these carefully selected typefaces are used consistently, we are able to uphold the integrity of our core values and brand presence.
Primary Typeface
- Brand: Avenir Next
- Alternate: Figtree
Secondary Typeface
- Brand: Minion Pro
- Alternate: Crimson Pro
Brand Templates
Canva and Google Slides brand templates to promote organization events are available for different Leavey School of Business departments and organizations. These types of templates provide brand consistency for the MarCom Team to share in the Leavey main channels but also for organizations and departments to keep up with the Leavey School of Business social media brand guidelines.
Before editing a template, please create a copy of the provided design and do not edit the original one. Thank you in advance for helping to ensure MarCom can continue to share these designs with all necessary groups.
Vertical Templates
Vertical designs are 1080 pixels wide by 1920 px high, commonly used for vertical screens across campus and on social media platforms like Instagram stories.
New Canva Templates - Vertical template link coming soon.
Horizontal Templates
Horizontal designs are 1920 pixels wide by 1080 px high, commonly used for screens across campus or on social media platforms like LinkedIn.
Please note, Leavey MarCom does not accept submissions for horizontal signs in Lucas Hall. Please submit a vertical design.
Getting Featured
Digital signs in Lucas Hall are intended to be a communication resource for Leavey School of Business students, staff, faculty, alumni, and guests of the School and University.
Content for the digital signs and social media submissions are supervised by the Business School Dean's Office Marketing & Communications team.