Retargeted versus Generic Product Recommendations: When is it Valuable to Present Retargeted Recommendations?
Xiang Wan, Assistant Professor of Information Systems & Analytics
Xiang (Shawn) Wan, Anuj Kumar, Xitong Li. “Retargeted versus Generic Product Recommendations: When is it Valuable to Present Retargeted Recommendations?”, Information Systems Research, Forthcoming.
Sep 19, 2023