The Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today. The minor core course provides a strong foundation in understanding the value of a customer-centered focus, in understanding the decision process, and in understanding how to develop a marketing strategy for better marketing performance. The electives offer the opportunity to continue strengthening the ability to think strategically, creatively, and analytically to make decisions with a deeper understanding of stages of the customer journey.
Due to limited number of seats, the minor is initially open only to Business students with Junior standing in Fall 24 via an online application process through the Marketing Department. The declaration of the minor requires admission via this application process (please see details and form in the dropdown below).
If you have questions regarding the minor, please contact Sujata Ramnarayan, Lecturer, Marketing at sramnarayan@scu.edu.
Required Courses:
- MKTG 181 or 181s* – Principles of Marketing (Prereq: At least 60 units)
Plus four courses from the following list:
- MKTG 165** – Customer Centric Retailing (Prereq: ACTG 11 and MKTG 181 or 181s)
- MKTG 174 – AI for Customer Analytics (Prereq: MKTG 181 or 181s)
- MKTG 175 – Internet Marketing and E-Commerce (Prereq: MKTG 181 or 181s)
- MKTG 177 – Social Media Marketing (Prereq: MKTG 181 or 181s)
- MKTG 178 – Marketing Across Cultures (Prereq: MKTG 181 or 181s and MGMT 80)
- MKTG 180 – Contemporary Topics in Consumer Behavior (Prereq: MKTG 181 or 181s)
- MKTG 185 – Sales Management (Prereq: MKTG 181 or 181s)
- MKTG 186 – Integrated Marketing Communications (Prereq: MKTG 181 or 181s)
- MKTG 187 – Innovation and New Product Marketing (Prereq: MKTG 181 or 181s)
- MKTG 188 – Marketing in Online Game & Entertainment Industry (Prereq: MKTG 181 or 181s)
- MKTG 189 – Sustainability Marketing (Prereq: MKTG 181 or 181s)
- MKTG 190 – Brand and Content Marketing (Prereq: MKTG 181 or 181s)
- MKTG 191 – Customer Experience Management (Prereq: MKTG 181 or 181s)
- MKTG 192 – Marketing Analytics (Prereq: MKTG 181 or 181s)
- MKTG 194 – Business to Business Marketing (Prereq: MKTG 181 or 181s)
*MKTG 181 is a prerequisite for other Marketing courses
**MKTG 165 is cross listed under the Retail Studies minor and will not count towards the required number of electives in the Marketing minor if also pursuing a Retail Studies minor.
Always consult the course catalog for the latest information on all prerequisites. Please note that elective course availability is subject to change.
List updated 10/15/2024.
Complete the Minor in Marketing application form. The declaration of the minor requires admission via this application process. You need to submit your application by the due date/time for your application to be considered. Due to limited availability of seats, the minor is initially open only to Business students who are Juniors in Fall quarter of 2024 at this time. The number of students admitted to the program is through an application process with an open registration period.
If admitted, you will receive notification by end of April and be contacted to review your application and discuss course planning.
If your application is approved, you will need to obtain the Program Petition Form (from the Office of the Registrar or the Undergraduate Business Office). After you complete the form, leave it with the Marketing Department Academic Department Manager (2nd floor of Lucas Hall).
Upon approval of your application, you'll be required to complete the online Program Petition Form available on the Office of the Registrar website. After submission, the Marketing department will review and approve the form, copying you on the final approval notification.
When to apply: The application process will have an open registration period in Winter quarter and will be closed by end of Winter quarter. Students who are admitted will be notified in Spring quarter.