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Leavey School of Business Santa Clara University

Profiles

LSB Community Fellows 2019-20
Casey Clay
2019-2020 Fellow,
Catholic Charities

Marketing Major, Filmmaking Minor
Home Town:  Vista, California

What were your responsibilities at your internship with the Catholic Charities?
I worked on general marketing and communications projects which involved researching local media outlets, researching peer agency communication, assisting in copywriting and design for outreach emails and posters and coordinating with various departments to make sure the content we send out was accurate and fits with what they want.  I was also responsible for Social Media, including graphic design and copy for posts, scheduling and posting and creating interactive games.  My other tasks included photography and website updates.  As needed, I also helped with administrative tasks.

In what ways do you think you made positive contributions to the Catholic Charities?
I think I made positive contributions by being an effective middleman between the various departments and the communications team. Before I came, the departments would tell me that their content wasn’t always 100% correct or not entirely representing what they wanted to send I also believe that I helped organize the team by putting more emphasis on using a shared Google drive to send out and share files.

What would you recommend to LSB students who want to make a difference in the community?
I think that for any LSB student wanting to make a difference in the community, they should 100% apply to be a Community Fellow.