AI and Ethics: Navigating the New Frontier
There are many key steps to ensuring the ethical application of AI in marketing. One of these steps involves developing and implementing ethical AI guidelines to protect consumers.
"[B]eing unethical is a great way to lose consumer trust and ruin your business. At the more practical level, issues like safety, security, reliability, privacy, trustworthy data use, being unbiased, fair, inclusive, transparent, and accountable—these are the principles that you will find in various corporate AI ethics principles, and they are a good start," said Green.
Green spoke on the importance of upholding specific values in each field that utilizes AI. “These key values should shape the construction from AI systems from the ground up. In healthcare, AI needs to focus on patient health; in finance protecting the honest flow of money; in marketing, the honest sharing of ideas, including honestly sharing products.”
Brian Green, director, technology ethics, quoted by CMSWire.