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Markkula Center for Applied Ethics

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Big Tech Offers to Watermark AI Content — Can AI-Generated Misinformation Be Stopped?

Irina Raicu, director, internet ethics, quoted by Techopedia.

Meta recently announced their plans to use watermark technology to distinguish AI-generated content across Facebook, Threads, and Instagram.

According to Irina Raicu, director, internet ethics, “One challenge with watermarking is that people might come to rely on it too much, not realizing that watermarks can be removed — and believing, therefore, that content that’s not watermarked is not AI-generated.”

Irina Raicu, director, internet ethics, quoted by Techopedia.

Ethics
media, internet