Stories

It's an election year and fake political news once again will dominate the news cycle. The availability of artificial intelligence tools will increase the speed and volume by which falsified information is produced and distributed.

And since more engagement leads to more advertising dollars, these (social media) firms have an obvious incentive to promote viral content, said Green. Though these companies don’t have a legal obligation to regulate misinformation, “(Social media firms) have a social obligation and cultural obligation,” Green said. “If we’re creating a future where we can’t tell what’s real and what’s fake, then we’re really endangering ourselves.” 

Brian Green, director, technology ethics, quoted by The Daily Upside.