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Markkula Center for Applied Ethics

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Intel’s AI Watermarking Patent Signals Big Tech’s Responsible AI Push

Brian Green, director, technology ethics, quoted by The Daily Upside.

A patent from Intel to verify AI-generated content signals that tech firms may be paying attention to the consequences of their models.

"The problem, however, is the rapid progression with which generative AI has skyrocketed", said Green. The wide availability of these platforms has given anyone the tools to easily create and spread misinformation. “The solutions didn’t come out fast enough."

"Watermarking AI-generated content itself may not be enough... There are several other steps that need to be taken, and some of them may result in surveillance that maybe we don’t actually want to have.” 

Brian Green, director, technology ethics, quoted by The Daily Upside.

 

 

Ethics
media, technology, itec