I am an Associate Professor in Marketing and the former Director of Executive MBA at Leavey School of Business, Santa Clara University. My expertise is in product & technology management, innovation & entrepreneurship, especially in dynamic markets. I specialize in training and consulting executives and have conducted professional seminars for leading corporations on topics such as product management, innovation, marketing strategy, customer centricity, and branding. I have also taught in the executive programs in several universities from Germany, Switzerland, Italy, Spain, Brazil and Japan.
I have extensive experience in educating and training entrepreneurs in market research, product development and go-to-market. I taught Marketing in our highly successful California Program for Entrepreneurs (CAPE) and was the coordinator for the Entrepreneurship concentration at LSB. Currently, I serve as a Director, Bronco Entrepreneur Advisory Clinic Hours (BEACH) and well as Faculty Mentor, for the BioInnovation Lab, Santa Clara University.
I truly enjoy creating and executing market driven educational programs. I developed and launched our highly successful Certificate in Productizing Innovation for seasoned practitioners. I also re-designed our prominent, nationally ranked (#13 in the US by US News and World Report) Executive MBA program. I have also served as an Advisory Board Member of the Ciocca Center for Innovation & Entrepreneurship and the Miller Center for Social Entrepreneurship at SCU. I currently serve as marketing advisor for startups.