The MOBI Small Business Essentials course introduces aspiring business owners to ten vital topics for starting a business including The Business Plan. Learn how to select the ideal business, write a business plan, choose the appropriate legal structure, identify financing options, understand accounting fundamentals, and implement effective marketing strategies, including creating an online presence. Discover how to sell products or services through a strategic sales process, and understand ecommerce strategies, models, and best practices to sell products or services to customers online.
All sessions of the Small Business Essentials course are available in text as well as MOBI On Demand audio and video learning formats to support student preferences and provide greater flexibility. MOBI On Demand is offered in English with Spanish subtitles available in the video experience. Visit our MOBI On Demand page to learn more.
Students in the Small Business Essentials course are eligible to earn a Certificate of Completion and Digital Badge from Santa Clara University and MOBI by passing each session’s quiz with a score of 70% or higher. There is no final exam for this course.
Preview the sessions included in the Small Business Essentials course:
- Choosing the Right Business (▶️)
- The Business Plan (▶️)
- Freelance, Independent, and Home-Based Business (▶️)
- Business Organization (▶️)
- Financing the Business (▶️)
- Accounting and Cash Flow (▶️)
- Communication Tools (▶️)
- Marketing (▶️)
- Selling (▶️)
- Ecommerce (▶️)
(▶️) Denotes sessions available in MOBI On Demand video format. Visit session page to view video.
