MOBI On Demand is a collection of MOBI's most popular entrepreneurship sessions offered in audio and video formats. These videos can help you earn a Certificate of Completion from Santa Clara University!
Here's how:
- Create a MOBI student account.
- Log in and enroll in a course that includes the video you watched.
- Watch the rest of the videos in that course (you can also combine text learning with video learning, just stay within the same course to earn your Certificate).
- Meet the requirements for your course (either passing all quizzes or passing the final exam, and then submitting the student survey at the end).
- Download your Certificate of Completion directly from your account!
Here are MOBI's current video curriculum sessions:
Click to watch the video for this session. (32:15)
The first and most important decision for new entrepreneurs is choosing the right business. The goals of this session are to share a step-by-step approach to selecting the best business for you, identify common mistakes that new entrepreneurs often make, and provide you with the tools you need to maximize your chances of success.
Choosing the Right Business is included in these MOBI courses: Starting a Business, Quick Start Entrepreneur, and Small Business Essentials. Ready to earn your Certificate of Completion for free? Create an account or login now.
Click to watch the video for this session. (25:18)
The business plan is the blueprint for your business, the who, what, where, when, how, and why. It provides a single place to keep all your ideas, the roadmap that will help you pursue these ideas, and the overview so that you can share your vision with others. In this session you learn about business plans, including the key elements of a business plan, ways you can use your business plan, and best practices to write your business plan.
The Business Plan is included in these MOBI courses: Starting a Business and Small Business Essentials. Ready to earn your Certificate of Completion for free? Create an account or login now.
Click to watch the video for this session. (45:00)
Accounting and Cash Flow
In order to run a financially successful business, you will need to learn how to track your earnings and spending and how to make sure you always have enough cash in your bank account to meet your obligations. This session provides a guide for good financial organization, explains both accounting and cash flow in simple terms, discusses potential tax liability issues, and introduces different financial experts who can provide assistance before you start.
Accounting and Cash Flow is included in these MOBI courses: Starting a Business, Quick Start Entrepreneur, and Small Business Essentials. Ready to earn your Certificate of Completion for free? Create an account or login now.
Click to watch the video for Chapter 1 of this session. (26:02)
Communication Tools
Communication is essential for starting and building a successful business. In this session, we will review the basic forms of communication, tools, resources, and equipment available for your business.
Topics in Chapter 1 include internal and external communications, tools such as email, smartphones, text messaging, video and web conferencing, social networking sites, and online collaboration tools.
Click to watch the video for Chapter 2 of this session. (22:28)
Topics included in Chapter 2 include computing platforms, the internet, artificial intelligence (AI), technology planning, and Top 10 Do's and Don'ts.
Communication Tools is included in these MOBI courses: Starting a Business, Quick Start Entrepreneur, Small Business Essentials, and the Sales and Marketing Badge Course. Ready to earn your Certificate of Completion for free? Create an account or login now.
Click to watch the video for this session. (46:23)
Marketing
In this session, you will learn about marketing. You will learn how to use market research to identify who your customers are and how to reach them. You will consider the importance of a business name and logo. You will learn about traditional methods of marketing such as signage, collateral, advertising, promotion, and direct mail as well as online or digital marketing strategies, including how to set up a business website and the basics of search engine optimization (SEO) and search engine marketing (SEM).
Marketing is included in these MOBI courses: Starting a Business, Quick Start Entrepreneur, Small Business Essentials, and the Sales & Marketing Badge Course. Ready to earn your Certificate of Completion for free? Create an account or login now.
Click to watch the video for this session. (34:12)
Financing the Business
Cash is the foundation of your business, and most businesses need access to additional cash resources to get started or fund growth. In this session, we will look at some things to consider when looking for financing.
In this session, you will learn how to locate, evaluate, negotiate for, and manage sources of money to help you start and expand your business.
Financing the Business is included in these MOBI courses: Starting a Business, Quick Start Entrepreneur, and Small Business Essentials. Ready to earn your Certificate of Completion for free? Create an account or login now.
Click to watch the video for this session. (23:11)
Business Organization
This module will cover three important decisions that every business owner must make: whether to go into business alone or with a partner, what business organization to use, and what professional resources are needed.
Business Organization is included in these MOBI courses: Starting a Business, Quick Start Entrepreneur, and Small Business Essentials. Ready to earn your Certificate of Completion for free? Create an account or login now.
Click to watch the video for this session. (41:06)
Ecommerce
Ecommerce is the sale of products and services over the internet, and the fastest growing segment of our economy. Many entrepreneurs who create an online presence for their business may also sell their products or services online in an ecommerce model. Ecommerce allows even the smallest business to reach a large (or global!) audience with minimal cost. In this session, you will learn if ecommerce is right for your business, how to collect payments from your online customers, how to set up an ecommerce website, and how to sell through different channels.
Ecommerce is included in these MOBI courses: Starting a Business, Quick Start Entrepreneur, Small Business Essentials, and the Sales & Marketing Badge Course. Ready to earn your Certificate of Completion for free? Create an account or login now.
Click to watch this session in video format. (20:14)
Freelance, Independent, and Home-Based Businesses
You don’t need a traditional office space to start a business. In fact, you might be able to start your business with a laptop, a smartphone, or a promotional flyer you post in your neighborhood. In this session, you will learn about businesses that don’t rely on a physical space, and in this category, we will describe freelance, independent, and home-based businesses (referred to throughout this session collectively as “home-based” businesses). This session discusses different types of businesses that you can start from home and provides a Freelance, Independent, and Home-Based Business Readiness Checklist to help ensure you have what you need to get started.
Freelance, Independent, and Home-Based Businesses is included in these MOBI courses: Starting a Business, Quick Start Entrepreneur, and Small Business Essentials. Ready to earn your Certificate of Completion for free? Create an account or login now.
Click to watch the video for this session. (20:08)
Selling
In this session, our objective is to create a practical and successful plan for getting new customers for your business. First, we start by introducing a way to focus your sales effort on the most likely buyers. From there we define the sales process and how you can use it to attract customers. Then we discuss the importance of a sales script and how to write one. Finally, we present the idea of a monthly sales activities calendar and strategies for keeping your sales strategy on track.
Selling is included in these MOBI courses: Quick Start Entrepreneur (Bonus Session), Small Business Essentials, and the Sales & Marketing Badge Course. Ready to earn your Certificate of Completion for free? Create an account or login now.