Hersh Shefrin is the Mario L. Belotti Professor of Finance at Santa Clara University. He is a pioneer in the behavioral approach to economics and finance. The January 2001 issue of CFO Magazine lists Shefrin among the academic stars of finance. A 2003 article in the American Economic Review listed him as one of the top 15 economic theorists to have influenced empirical work. In 2009, Shefrin’s behavioral finance book Beyond Greed and Fear was recognized by J.P. Morgan Chase as one of the top 10 books published since 2000.

His books span the entire financial landscape, describing asset pricing (A Behavioral Approach to Asset Pricing, 2005), how behavioral ideas impact investment (Beyond Greed and Fear, 2007), risk management (Behavioral Risk Management, 2015), and corporate finance (Behavioral Corporate Finance, 2017).

Shefrin received a B.S. (honors) in economics and mathematics from the University of Manitoba in 1970; a Master of Mathematics from the University of Waterloo in 1971; and a Ph.D. from the London School of Economics in 1974. He also holds an honorary doctorate from the University of Oulu, Finland.

The press frequently interviews Shefrin as one of the leaders in the field of behavioral finance, and in February 2014 his work was profiled on BBC-TV.